One of the most satisfying things about my work at Edelman was building something that wasn’t there before - namely a profitable, award-winning digital creative team. We went from 1 full-time member of the team (me) in May of 2014 to the great crew you see here.

We were successful due to a few key ingredients. Full voiced and courageous support from leadership, close partnership with other group leads, an Operations team that reported to me and understood both the creative process and creative product, and a culture that emphasized craft, partnership, hard work and family.

At the end of the day we billed 3.6mm in annual revenue at 8% profitablility (one of the only profitable creative teams in the Edelman network), winning 6 gold/silver ADDY awards (a first for the DC office) for Fortune 500 clients like Hewlett Packard Enterprise and SCJohnson.