HP wanted to way to inspire and engage customers on their security software and consulting. I came up with “Hacklogic”, a concept loosely based on the “Art of War” and Sun Tzu’s axiom “Know Your Enemy”. Basically HP would help customers think like a hacker, seeing their system vulnerabilities and coming up with a solution in partnership with HP.

The look and feel completed the concept by using graffiti art as part of the visual foundation, an artful tie in as these artists hack our visual landscape.

Not only did this concept get approved and produced (HP dialed it back a bit to fall better within their brand guidlines), but it delivered a year over year account for my team that to date totals more than 6MM in revenue.